What's in a name?

It appears that the Nats are close to having a name for their new ballpark in Southeast! According to the Post, the naming rights are up for bid, and I'm willing to bet it'll be AOL Field when all is said and done, since AOL is (relatively) local. Me, I think they should name it "Anthony Williams Field", in honor of the man who brought the team to town—but then again, "Jack Kent Cooke Stadium" didn't last very long as a venue name. Truth be told, I kind of miss the old non-corporate names to baseball stadiums: Veterans Stadium, Three Rivers Stadium, Candlestick Park, Yankee Stadium, Memorial Stadium.

I think Ed Norton summed it up perfectly in Fight Club, when he says, "When deep space exploration ramps up, it'll be the corporations that name everything—the IBM StellarSphere, the Microsoft Galaxy, Planet Starbucks . . ."